Tag Archives: show

Suggestions for Advertising at Trade Shows

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Trade shows are a powerful way to advertise services or products for businesses. Some industries that can benefit from advertising at trade shows include those in the restaurant industry, beauty industry and everything in between. When you are at the trade show, it’s crucial to create effective displays for advertising your company, products and services.

One thing that typically holds true is that a display should contain large graphics, along with hand out flyers or brochures for people to take with them. There are a few other suggestions for advertising at trade shows that can pay off.

Large Banners

Using large banners to advertise at a trade show is an easy way to grab the attention of people passing by. When people are walking around and looking at booths, a large banner with attractive and attention-getting words and images will entice them to come over to your booth. If the trade show is indoors, stick with a glossy banner. If you happen to be outdoors, choose a large banner with a matte finish as it’s easier to read.

Staff

Don’t just have people sitting around. If possible, have someone stand up to talk with people and hand out materials. This means that you can personally give out brochures, business cards and flyers, while also making personal contact. This allows potential customers to ask questions and you can reveal information that is not in the brochures.

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More Than Trade Shows: Other Places To Use Your Trade Show Exhibits

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Whether you use banner stands or other types of portable displays at your marketing events, you might be wondering what to do with the exhibits after it’s time to go back to the office. Businesses that own their exhibits and simply pack them up and move them back into storage are missing out on an important opportunity. Think outside the box and consider using your trade show exhibits at the following events.

Using Banner Stands At Career Fairs

If you’re looking for new talent to add to your workforce, there’s no better place than a career fair. You may not have the same display space as at a trade show, but banner stands are an ideal way to make your company stand out. Banner stands pack up small, are easily portable and have an extremely small footprint, which makes them perfect for confined spaces. If you have other types of portable displays, such as a pop up model that fits in a tabletop, you can make an even bigger impression, without taking up a lot of room.

Consider Mall Marketing With Your Portable Displays

Mall marketing is becoming increasingly popular as people flock to the malls to find the best sales. While mall marketing might not work for every company (if you’re a business that sells to other businesses, for instance, mall marketing probably isn’t for you), it can be a great way to get your name out without spending a lot of money. Malls often rent space to local businesses — if this is something you’re interested in, call your mall’s property manager or guest services department.

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After You Take Your Trade Show Booths Home: Different Ways To Follow Up On Leads

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Whether you’ve used a trade show booth rental service or have your own trade show booths to use, the work is just beginning after you’ve packed up everything and gone home. While many companies believe that the hard part is over once the expo is over, that’s not the case at all. Even the best trade show booth is wasted if your company’s salespeople don’t follow up afterwards. Learn which follow-up methods are best – and which to avoid.

No Follow-Up Method

This is the easiest and most ineffective way of following up with customers. Instead of making an effort to stay in contact with customers after taking your displays back to the office, you can just sit back and wait for customers to contact you. However, this almost never works. If your business isn’t kept fresh in a client’s mind, they’re likely to forget that you even exist.

Calling After Meeting At Your Trade Show Booth

Calling on the phone is an easy way to talk to someone, provided you can get through the company’s gatekeeper. If the company’s employees have a direct line, you just need to worry about your call being sent directly to voicemail. However, if they employ a live receptionist, you might need to be a little more forthcoming. Let the receptionist know that you talked to the employee at your business’s trade show booths and that you have information they requested. This will help make sure that your call gets through to the right person, right away. Be persistent, yet polite and if your calls ever progress to an in-person visit, make sure to bring a small token to the company’s receptionist as a thank you.

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Avoiding Common Shipping Mishaps: Helping Your Trade Show Display Survive The Trip

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It can be nearly impossible to plan for a perfect event. If you’re taking your company’s trade show displays to a marketing event, there are a number of things that can go wrong, even despite your best efforts at planning. However, if you take a few simple steps, you can help reduce the chances that your company will be faced with one of these problems.

Don’t Let Weather Put You Behind

If you live in a place like sunny San Diego, you probably don’t think of weather delays as a possible problem. However, if you’re taking your trade show displays to Chicago, for instance, you might need to consider how inclement weather can affect you. A big blizzard in a different part of the country can cripple your shipping partners, making what’s typically a three-day trip turn into a week or more. Attending an event without your booth can be a tall order, so leave yourself extra time to make sure your pop up displays, banner stands and other exhibition materials arrive on time. Some exhibition halls will even allow your company to ship your trade show display up to a month in advance, which means you’ll have plenty of time to allow for delays, whether they’re weather related or not.

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