Tag Archives: display

Suggestions for Advertising at Trade Shows

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Trade shows are a powerful way to advertise services or products for businesses. Some industries that can benefit from advertising at trade shows include those in the restaurant industry, beauty industry and everything in between. When you are at the trade show, it’s crucial to create effective displays for advertising your company, products and services.

One thing that typically holds true is that a display should contain large graphics, along with hand out flyers or brochures for people to take with them. There are a few other suggestions for advertising at trade shows that can pay off.

Large Banners

Using large banners to advertise at a trade show is an easy way to grab the attention of people passing by. When people are walking around and looking at booths, a large banner with attractive and attention-getting words and images will entice them to come over to your booth. If the trade show is indoors, stick with a glossy banner. If you happen to be outdoors, choose a large banner with a matte finish as it’s easier to read.

Staff

Don’t just have people sitting around. If possible, have someone stand up to talk with people and hand out materials. This means that you can personally give out brochures, business cards and flyers, while also making personal contact. This allows potential customers to ask questions and you can reveal information that is not in the brochures.

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Custom Modular Exhibition Displays Without the Custom Build Costs

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The modular exhibition displays are a step up from traditional pop up systems that have been the industry favourite for years, but have an attractive price tag when compared to custom built stands. So what makes a modular display stand the ideal choice for your next trade show, exhibition or event?

Bespoke Design

Modular displays can be designed to suit your specific exhibitor needs, so you can have all the benefits of a custom built stand, but at a fraction of the cost. This can be achieved by using stock display components with customised elements integrated into the exhibition stand, allowing you to have the specific aspects you require.

The ability to create a custom stand from standard components has many unique selling points.

  • The option to reconfigure or adapt the stand for future events
  • high level changeable branding to maximise visibility at the exhibition venue
  • increased speed of construction and dismantling on site
  • lightweight components reducing transportation costs especially for international events

Increased ROI

Modular exhibition stands are exceptional value for money, you’ll benefit from an increasing ROI the more times you exhibit. The modular flexibility means that all elements you need for a successful show can be incorporated into the display and added at any time without the expense that is incurred with custom designed projects.

  • Modular systems are suitable within shell schemes and space only display environments.
  • They can be designed for a single event but can be adapted for future shows.
  • Any number of custom elements can be integrated into the exhibition stand.
  • They allow for double or single sided full height graphics for maximum branding exposure.
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Avoiding Common Shipping Mishaps: Helping Your Trade Show Display Survive The Trip

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It can be nearly impossible to plan for a perfect event. If you’re taking your company’s trade show displays to a marketing event, there are a number of things that can go wrong, even despite your best efforts at planning. However, if you take a few simple steps, you can help reduce the chances that your company will be faced with one of these problems.

Don’t Let Weather Put You Behind

If you live in a place like sunny San Diego, you probably don’t think of weather delays as a possible problem. However, if you’re taking your trade show displays to Chicago, for instance, you might need to consider how inclement weather can affect you. A big blizzard in a different part of the country can cripple your shipping partners, making what’s typically a three-day trip turn into a week or more. Attending an event without your booth can be a tall order, so leave yourself extra time to make sure your pop up displays, banner stands and other exhibition materials arrive on time. Some exhibition halls will even allow your company to ship your trade show display up to a month in advance, which means you’ll have plenty of time to allow for delays, whether they’re weather related or not.

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